AFINITYINC INSIGHTS

Website insights for small businesses.

Practical web design tips for small business owners: choosing a platform, making your website faster, improving conversions and using AI. Plain answers from the Afinityinc team.

FREQUENTLY ASKED QUESTIONS

Frequently asked questions.

Short answers to the questions small business owners ask us most.

How do I choose the right website platform for my business?

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Choose the platform that fits your main goal. Shopify is best for selling products, WordPress for flexibility and content, Webflow or Framer for design-led marketing sites, and Squarespace for simple sites with little maintenance. Read our platform guide or book a free call for a recommendation.

How do I make my website faster?

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To make your website faster, compress and resize images, use a lightweight theme, remove unused plugins or apps, enable caching and a CDN, and choose good hosting. Then test with Google PageSpeed Insights and fix the biggest issues first. Our WordPress speed guide explains each step.

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Tell us what you’re building.

Need a new website, a faster Shopify store or more leads from your current site? Send your project details or book a free discovery call, and we will reply within one business day.